Backlinks

Backlinks shows who links to a site or URL, how that profile is changing, and which pages attract the most links. Open it from the dashboard sidebar under Research, or go to Backlinks. Use it to benchmark competitors and find link-building opportunities you can act on.

Run a lookup

  1. Enter a domain or a page (example.com or example.com/blog).
  2. Set Scope:
    • Exact URL: one page only
    • Subfolder: that path and everything under it
    • Domain: the hostname, without subdomains
    • Subdomains: the domain plus all its subdomains
  3. Run the lookup.

Recent targets are saved so you can repeat a lookup. The overview and charts show the profile over time, including new and lost links.

Read the tabs

  • Backlinks: individual links
  • Referring domains: unique sites that link in
  • Top pages: URLs on the target that attract the most links

Filter by quality and anchors in the tables as you look for outreach targets. Pair this with Leads when you are ready to find contacts, and Schedule when you want to track follow-ups.

Backlink lookups use usage credits.